There are several strategies labels, artists, and talent management brands like dibehq employ in creating increased publicity for an artiste’s creativity. These strategies are expected to boost the image and recognition of an artist while at the same time attempting to stimulate a wide audience to accept such unique music creation.
One of the methods in achieving this objective is a music video production. However, in Nigeria, it is very difficult to even gather funds for music promotion on websites, radio, TV, magazines not to mention making a music video. For those who are lucky to find an honorable record label, they might not understand the essence of this article. But you grab because you can not afford to invest inappropriately and when you do; it has to be wisely done as there is mostly not much to do more.
While you think so many other music promotion strategies are paramount, making a music video should take up priority too. Because you gain more ground when listeners can match a face to that awesome track or album heard on the radio when they probably missed the OAP’s announcement of the artist’s name every time the song comes on or possibly that they couldn’t get the correct spelling of your name in an attempt to see who you are online.
Yes, this article has come in handy. Since you are presently considering making a music video but restricted in terms of resources, support, and endorsement. However, you need to understand that a good idea and a competent team with excellent ideas and skills; are very paramount in your decision to make a music video at any point in your music career irrespective of how low or huge your budget is. So, if you have those two and follow the tips below nothing stops you from making a music video that is up to the mark without breaking your planned budget.
Draw The Game Plan
You are not going to be paying crew members or others who show interest in supporting this project. Therefore, you have to be organized as a way to save everyone’s time and the number of days they would have to sacrifice in making this music video. Besides if you are going to end up renting some equipment, extending the days and time for the music video production can be budget wrecking for you. Everyone benefits from a detailed game plan. Lack of planning on how the music video will be created can affect the level of performance, concentration, and outcome. This is where you would need;
The music video storyboard. There are several templates of the music storyboard you and your squad can use when creating a music video yourself and with little or no assistance. The storyboard helps you to arrange the plots of your video in the order you want. And it also provides you with the opportunity to ruminate thoroughly and write comprehensively the focus and content of each scene. There are several templates online for you to use by typing: music video storyboard in google search. The music video storyboard helps you come up adequately with the things you would need and explain your video concept easily to your squad.
After the music storyboard has been thoroughly dealt with, you should itemize the equipment you would need and the members you need on your team. When discussing your plan with the other band members, the storyboard makes it easy for you to share the places and time each person will be needed. This is because of the music video storyboard characteristic of allowing you to draw out major and minor scenes. It is not as scary as it seems when you download the various free templates online.
The video making crew shares form your inspiration and dream. They are the ones you can confide in when it comes to discussing the song to be used for the music video. Also, they are there to help protect that idea. Over time, based on our experience in this area as we have photographers, video content producers on our talent management row; we advise that the music you select should not be a forthcoming or new track. The selected song for the music video could be a song you released in the past with wide acceptance and publicity among your fans. Or a song that has been scheduled for release in the future. It is really time-consuming making music videos especially when it is a low budget. So you want to select a song that has no uncertainties surrounding it and you have a full understanding of it.
Additionally, especially for music bands, it is important to select a song that can bring out real expressions from the artist or band members. Even the best music video producers in the world will have an issue creating a music standard video when the song selected for the video is not one that “gingers[increases the morales or inspires” the artist or all of the band members.
In a time of Instagram TV on a social media platform where most of your audience is more likely to spend their time as they social distance; music video is not negotiable.
FORM A SQUAD
Usually, you won’t have to worry about this yourself if you paid Clarence Peters to make your music video. But you are creating this music video based on your own ideas without expert knowledge or [financial] resources to work with. So, you need to create a team that is skillful, objective, competent, and reliable. Your squad should be friends and family members may be acquaintances that have proved to be loyal and had your backs in several times of difficulties without complaint of lack or insufficient reward in the past. You need individuals who are reasonable and passionate about what you do as you might not be able to reward them for all that effort as they would expect.
Roles of the squad members;
Now that you have gathered a squad together, each member on the team should know their responsibilities. The responsibilities should be vividly explained to each individual. You should have:
camera person who records the different images based on discretion and instructions from the director. The camera person can be one or more depending on the number of volunteers available.
the director is the one with the overall responsibility in the music video-making process. This could be you or the bandleader. Or you can decide to appoint another individual in the crew as the video director.
The video director has been given the whole concept of the music video. He or she then takes charge in control and general monitoring of the music video shoot. Mostly, an individual is sufficient for the director role.
These two positions majorly determine the outcome of the music video. Therefore, they should be great communicators, have eyes for details and be organized. Their ability determines the effectiveness of :
the lightning person who is needed for all [indoor] captures. The graphics designer and photographer are also vital unless you can afford to pay someone to help you with that.
These individuals will be the low budget video making crew with more responsibilities and support to contribute to ensuring the music video is a success. They will be the ones you have worked with on different projects before and can trust their judgments, creativity, including commitments. Fortunately for you, forming a crew can be less daunting if you are in a band. Each band member will be tasked to drop representatives and because the band members have a stake in the gains to come; they will definitely want to get the best man to be as part of the team.
Source Equipments And Facilities
Because you are working on a low budget, you would need to find ways to get supplies like camera, light, and other video making gears yourself. One of the ways you can do this is to ensure that the members of your squad are people who beyond skills and competence also possess basic tools you can utilize. Smartphones are also a very good alternative to the very expensive equipment that you can’t rent or buy on your already insufficient budget. People with the best brand cell phones such as iPhone, Samsung, etc can be given the role of camera persons. Or asked humbly to allow the camera person to use their smartphones. You can also decide to request a partnership with a local or international store that deals in video making gadgets. You offer them promotions or publicity in exchange for using their types of equipment but you should consider developing your followership before attempting such.
Location And Filming
I know you might mind being allowed to shoot your music video at Quilox or Aso Rock. But you don’t have that capacity. Therefore, observe your environment and see how that museum, sculpture, newspaper vendor shop, amongst others, can be used creatively. You should also consider the natural setting and weather. You won’t always get the kind of location you want when you are making a low budget music video. With skillful and competent crew members you can manipulate or add extra images that will make the location look close to what you would have used.
Before the day of filming, you or the band needs to be prepared for the stress that comes with doing things yourself. Every other person is there to support but the whole process of supervision, control, and management lie on you. There are times when participants will disappoint or annoy you. All of that and more should be anticipated and well prepared for. That is the price you have to pay when you are working on little finances and aim to maximize the time of others. There are parts of the filming volunteers might refuse to handle like the editing of the video which maybe because of the level of difficulty. You or one of the band members should be ready to fill such positions.
This is exactly why it is advisable to ask for the support of people who have proven themselves to be committed to your course over time.
Prepare for your parts well. This might require weeks of dance rehearsals, stunt practice, costume designing, etc. You don’t want to be the one delaying the volunteers. Too much time should not be exhausted on a scene because there will be an opportunity to retake scenes. Adhere strictly to the music video storyboard template or ensure that the agreed concept is followed strictly. But make sure to communicate with the team immediately and quickly before making any changes to the story, casting, etc.
You probably added most of your friends to the music video making crew. However, there are several others who will be willing to be video vixens, waka pass, etc for free. Interested fans or friends who follow you on social media could be part of the extras, actors, or dancers.
Creating a music video does not depend on how much you have but the level of creativity and the other essential factors mentioned above. As long as you follow these tips, avoid overusing special effects, and overdoing camera zooming; you are on your way to success. iMovie, Apple Final Cut, are some of the video editing software that can be used based on the smartphone or devices you own. Your computer system and smart devices might be able to edit the film footage but the space available in such devices matter as some of these video editing software consumes a lot of storage memory.
Finally, make sure that the final music video is created in the appropriate format based on where you hope to submit it to or use it in; MP4 is best for online streaming and downloads while DVDs are still accepted by TVs. Remember to create as much awareness as you can around the music video both online and offline.
PS: You most definitely will encounter security guards or personnel that will come to disturb you, the advice is this – You need to know someone wherever it is you are shooting or at least someone who knows, makes inquires before time, ask your network, you’ll be shocked you have people in your network who are well connected. A familiar face to this external personnel or security guys will take you a long way in managing them in these kinds of situations.
In case you ever make a music video yourself, send it to us and we will love to share you and your team’s creative [low budget] music video.
Remember to stay safe and wise.
What you know already is that EP is short for Extended play. And mostly, when EPs are mentioned, LPs which is an abbreviation for Long Plays are brought into the discussion.
The music industry around the world in 2019 was the year of amazing EPs.
Last year, globally, musicians supplied mind-blowing melodies with compositions strategically placed on the best beats. Some of these mind-boggling EPs are still making waves and topping charts locally and internationally.
Many upcoming and buzzing artists around the world have started to give EP much more consideration than the LPs. Why? Well, EPs do not have more than three songs on the lowest limit and six songs on the maximum.
EPs do not require as much time to create like LPs. Because Extended Plays are not made up of as many songs as the other. EPs are larger and durable than a single due to the number of songs an artist puts in an EP.
Which is why it is called: Extended Play. The attention EPs are getting by emerging and widely acclaimed artists is not surprising. Besides, EPs are not as expensive as Albums.
Many in the music industry still believe that EPs are simply glorified versions of a single track.
For example, iTunes will classify one to three songs that are less or not more than 30minutes as singles. Spotify group your songs as singles if they are less than 30minutes and less or not more than three tracks.
So, these two online music exchange platforms start to consider your songs as EPs when it extends beyond 3 to 4 minimum-6 tracks maximum. Playtime should be less than 30minutes.
Unlike Spotify, iTunes would even consider your single or 1-3 tracks as an EP if the listening time of one or more of the song is up to ten minutes.
Therefore even beyond the number of tracks, it is universally believed that an EP should have; many of the online music selling platforms still judge your tracks as single rather than Ep based on the number of tracks and length of time it takes to listen to one of the songs. Or the total time to takes to ear the who tracks.
Upcoming artists have more to benefit from the power of EPs because we are in an era of online streamings and downloads. And if you presently have little or inadequate resources to make seven to infinite tracks more than 30 minutes long as you desire to sustain the attention of your fans who created so much buzz for you after your first and second, … singles “that were hit back to back”.
Then EP is the best alternative marketing and fans retaining strategy. So, you could decide to release an EP before your album and then follow it up with one to three songs in an EP or single track after the album has been released. EPs help you as an artist to remain relevant and gives the fans the perception of persistence which also helps you in controlling their loyalty.
What is an EP? It is a way of offering your fans more by giving the best in music production and composition via three to six tracks that are not more than 30 minutes long. It has the power to increase your popularity and reputation over time. As it also helps you manage the stress that comes with touring, paparazzi, and making long play albums. When you can mix quality with the extended quantity of singles that EPs allow you; it increases the level of faith your fans will develop for your constant competence.
Many exceptional artists are still underground because they have failed to realize that photography largely influences their personality and success as a musician like many other marketing strategies.
“Most of the classic and globally celebrated musicians such as Elvis Presley, Bruce Springsteen, Madonna, etc have won more fans as a result of their sensational, meaningful, and powerful images.”
These images are distinctive in their own style. Because they are exclusive to meet the taste of these artists’ personalities, songs and the expectations of their followers.
Truly. Like Ken Johnson said in one of his articles in the New York Times;
“ you can’t be a star if you don’t have an image.”
The image means a picture that you utilize in carving the kind of identity you want your fans to have of you. So, as you develop, mature, and probably transition from one genre to another; the kind of image you share with the public continues to determine your overall success as a star or an upcoming artist.
A picture is worth a thousand words. But according to Misha Vladimirskiy, a (good) picture
“…could also be worth a thousand streams.”
If bad photos are all you have on the different online and offline platforms; you can lose streams and followers. Even your fans cannot be proud to download those “shitty” images and share them. It becomes even harder when you don’t have more than one or two images that are also poorly taken without precise resolution.
Additionally, bad images can lead to bad publicity. This happens when there are little or no quality, well illuminated, and confident photos of you to use. The only option is to use the same image(s) which many journalists, bloggers, media houses would not love to do. Most people, especially the press, believe they would get the best of you or your group’s photo from the different online platforms. And the last thing you want to do as an artist or band is having images on your Instagram or websites that are not fit enough to be used on the TV, Magazines, Blog posts, etc.
Therefore, when you go for shows or intend to have photoshoots; it is beyond just taking a few pictures and uploading them on your Instagram, Facebook, etc. Images taken as a professional artist should have a professional visual impression with the potential to gain awareness by the press.
Generally, the quality and impact an image has in the development of your music career is mainly determined by the photographer, settings, tools, and photographic exposure. When it comes to taking shots of an artist, a band, or talents in a record label; bad images become the result of lack of creativity, coordination, positioning, and composition (C. C.P.C). Coordination, and positioning, are very important factors to consider when a photographer is taking the images of a band. But the artists or the band members also have to be composed. It is harder when one or more people are involved in a photoshoot. So, it is important that there is appropriate preparation before the photoshoot, positioning during, and organization which can be included before, during, and after. You don’t want your picture looking like a graduation shot or wedding image.
Since that image or picture has the power to win or make you lose fans. It is important that you seek the services of the best photographers. However, the best photographers usually are not the most expensive or famous ones.
Remember that not everyone with a camera is a photographer.
Thus, if your photography will have a positive effect on your music career, consider the following;
Employ the services of an expert;
Yes, we are presently living in a world where almost everyone has a smartphone with the features to take pictures. But that does not mean everyone with a smartphone has [enough] skill and experience to produce an image that will capture your audience. It is also not advisable that you take pictures yourself because smartphones and cameras now have timers. The most recommended advice is to employ the services of a photographer. At dibehq, we have skillful, competent, and experienced photographers that can give the kind of image you need. Ohh you didn’t think we’ll sell our market too 🙂
Converse with the photographer. The photographer should be selected on the basis that they understand your style. Engage the individual in a conversation and see if he/she is someone you can work with. Also, check the level of ideas they have and the quality of suggestions as regards the photoshoot. Create time for adequate conversation as a way to know properly who you plan to be working with. This individual could be an upcoming or popular photographer as the case might be.
During the conversation and evaluation of the photographer which should happen before the photoshoot; ensure that your needs are clearly stated. The best photographers will ask and respect your ideas not because you are paying them but because you have more to lose. And when your ideas don’t go well with them, they are still creative and proficient to give you what you desire. They won’t force or compel you to wear and do poses you don’t want all because it is a trend that might not suit your personality or resonate well with your fans. This is why you need to meet before giving them the job so you both know how to integrate your ideas without anyone snapping or being disrespected on the day of the photoshoot.
The days are far behind us when artists have to put on makeup or costumes that they are not comfortable with. When most of these images are published, fans can see it all over the faces of the artists that have been forced to do that style or wear that cloth. Your photoshoot makes more impact when you are comfortable with everything. Photoshoots should be easy, soothing, and less complicated. And the only way that can be achieved is when you work with a photographer, manager, or label that allows you to be yourself. Or else you will regret the decision in the long run.
The impact your photography will have on your music career is not dependent on trends. Also, employing the services of famous or expensive photographers is not an absolute factor too. Being unique, applying common sense, and being yourself will go a long way to make your photographs influence the expansion of your music career: long term.