Let’s face it, marketing, in general, is tough right? Especially when you have to record, perform, make appearances, have a life and be sane all at the same time, ah the life of a musician, but the thing is it doesn’t have to be so tough. Out of research and discussions with musicians and bands that are killing it successfully with social media.However, just to stretch it, having a smart social media presence is undoubtedly the best way to grow your audience and fill space at your shows/gigs.Now I know, a question you have on your mind is where should you start in fixing or switching up your social media game?Chill.In the article below, we’ve decided to talk about 9 new ways that when implemented properly will take your social media game to the next level, including how to properly set up your profiles and come up with a great content calendar that kills it.Now, without further ado, let’s dive right in!
#1: Get More Followers with Branded and Optimized ProfilesWhen your name is searched on search engines, what tends to come out is your social media pages, and you know what they say about first impressions. Having an optimized page makes that first impression very good and also helps you in converting them to followers, so having clean optimized profile pages on all your social media pages is key.Before worrying about contents for your pages, this has to be done very well and below are a few things you need to check done before moving forward and making sure this step is done properly.Your profile pictures and covers are properly sized and visible for their respective social media platformsMake sure your profile bio link counts by making it link to your latest work or promotion (either new song video, album, ep, show e.t.c)All profile information is up to date, accurate and error-freeYou don’t have to stop there, social media has no boundaries and you can also test out more creative ideas out, but make sure the 3 points mentioned above are properly done.Let’s take a look at a few accounts that nailed this perfectly,
African Artiste (Dunnie) with a great bio on Instagram
African Artiste (Dapo Tuburna) with a great bio on Facebook
African Artiste (Fireboy DML) with a great bio on Twitter
If you want the professional vibe and feel on your page but don’t have the budget for that, don’t fret, there are free tools out there that can help you out, tools like canva can do the job for you, you’ll thank me later for it:)Now that you have successfully gotten this part done, it’s time to move to great content creation, which is the main topic for the remaining part of this article.Nailing this part is very important in converting the new followers you have to loyal fans.Now, how do we do this? Great question!!#2: Let your followers in on the processYou shouldn’t be shy about letting your followers know what’s going on in your life, but as a musician, you should know this by now.Being real works!A new song, EP, video? Let them know.There is nothing bad infrequent hype and promotional posts are fair game considering how fast Facebook and Instagram updates their algorithm, so you should do it!In addition to that, it is a wise move to put up the latest promotions as pinned tweets or pinned posts to easily show your followers and fans your latest without having to scroll down.
African Artiste (Joeboy) Using Pinned Post or Tweet In Promoting their latest
African Artiste (Oxlade) Using Pinned Post or Tweet In Promoting their latest
Also as an addition, even if it’s still new, you should try incorporating social selling, according to Hoot-suite (Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind, so you’re the natural first point of contact when a prospect is ready to buy.), test it out for your merch, you will be surprised at the outcome.
African Artiste (Mr Eazi) Using Social Selling
#3: Add Behind-the-scenes to your content This serves as an extension to the point we just concluded onWill state it again, being REAL works!Your followers and soon to be fans want to connect with you on a personal level, as much as the frequent promotion of your latest releases works, you have to let them in, let them see you write songs, record, shooting your music video, chilling and the likes.
African Artiste Recording In The Studio
These contents are not surprisingly the posts that have the highest engagements, and it also helps you in showing your personality to the very key world.
African Artiste (Mr Eazi) Eating or Playing
For this to work well, you have to consistently post, and the good thing is you don’t have to be an expert in this, as the saying “Have no fear of perfection – you’ll never reach it’, just take a quick shot or video and post to your Instagram stories or twitter, that real authenticity connects with your audience well.
It also serves as a very good content back up plan!
African Artiste Chilling
#4: Leverage UGC (User-Generated-Content) & Yourself In ActionUser-generated-content is a very good source of content, you should encourage your fans to share their contents of you or of themselves engaging with your works and to tag you or use special hashtags to find them.It is a brilliant way to show appreciation for the love your fans have for you, just imagine your role models reposting your post on their timeline, that warm feeling you get, you should gift that to your fans and be astonished by the ripple effect.
African Artiste Repost of UGC on InstagramWith that said, when you follow a talent on social media, it’s basically because you want to see them in action right?News flash, your followers feel the same way tooIf you perform regularly, showing off pictures, videos and shouting out people in attendance for your performances is a great way to start.
African Artiste (Blaq Bonez) Performing
As a note, posting new content does not have to be Hollywood like that requires huge production, if you have time which I believe you should for this because it’s important, there’s nothing wrong in making a video of you in your room or in the studio performing a song of yours (preferably unheard, a freestyle or a cover) to keep your feed fresh.
Social media post of African Artiste Performing (Simi) a song/freestyle In The Studio
Now that you know of some great content ideas, there are tools that can help you in the publishing of these contents, there is one that is making waves now and that we recommend which is Later, it helps you auto-publish on various social media platforms, all you have to do is to set it up by adding your content to it and setting a time to post, it can also help you with setting the best times to post and the best part is that it’s free, although it has paid plans too.
Screenshot of Later in action
#5: Engage with your fansYeah, I know, you heard this over and over again but it’s because it works so well!Interact a lot with your fans!They may have a question about your latest release or your next, showing you love or giving you suggestions, responding to them shows you are listening and that you appreciate them which will make them even more loyal t your brand.
Screenshot of African Artiste (Joeboy) Replying to fans comments
Set up sometime every day to respond to your fans on your various social platforms, even if it’s just 10-20 minutes daily, make sure you do this very basic yet very important step in the long run.
It is a well-known fact that tagging helps a lot in increasing the exposure of your content on social media platforms such as Facebook, Instagram, and Twitter.Where appropriate, it helps you a lot when you tag others in your posts.
Some examples of proper tagging includes;
Screenshot of African Artiste Shouting out a venue and clothing brand
And you never know, you might win yourself a repost from the brands or artistes you’re tagging, and by now, you know how many artistes have kicked off their careers properly because of this.
Mr Eazi’s repost of Joeboy
#7: Create Ads that Help You Get More Awareness and The Power of Collaborations
Let’s face it, social media is very competitive, but there’s a real opportunity if you leverage ads properly, which is just sending the right content to the right audiences. Running your own sponsored ads isn’t as difficult a lot of people make it sound like, but I know it can be scary for those who haven’t tried it out before.
Screenshot of Instagram Business Account for African Musician (Jeff Akoh)
There are various types of ads you can run from the traditional feed types ads to the new stories ads that will show up when your targeted audiences are going through their stories.The important thing here is that you are sending the right content to the right audience, then watch the magic happen!
Screenshot of Instagram Stories/Feed Ads Example of African Artiste (Zlatan Ibile)
On the bright side, targeting the right audience isn’t as technical as it sounds as platforms like Instagram has made it a whole lot easier by doing all the hard work for youInstagram helps you pull in a “similar audience” that you can then share the post to, or you can easily just create your audience in the app by choosing an interest, age range, location and the genders you want to promote to.
Screenshot of Setting Up Instagram Stories/Feed Ads Example For African Artiste
For example, if you’re posting a photo or video about your latest freestyle, and you know the majority of your audience are millennials, you can boost your post to people who are interested in music, live in Lagos, and between the age of 18-29.But remember as stated above, targeting your audience is only half the battle, knowing the right content to push that will connect with your fans is equally as important, so spend time in analyzing what content your fans love and which ones have the highest engagements, using analytics helps a lot with this.
Screenshot of Instagram Analytics
Finally, make sure you have a strong call-to-action in your ads. It is letting your fans know what action you want them to do (check out your profile out or directing them over to listen/download your latest work), you want to make sure you are guiding them over to where they can get to know more about you.
If you want to get more followers across various social media platforms at the same time without doing much at all, just leverage off the followers you already have on each of them!You’ll be surprised how many you have as followers on Instagram that aren’t followers on Twitter and vice versa.Invite followers from one platform to the other, you can do this by creating platform exclusive contents.
Screenshot of African Artiste (Jeff Akoh) sending his audience from one social platform to the other
#9: Start taking YouTube seriously
And last but not least, YouTube.While I know most likely you also are guilty of this, most musicians don’t seem to take this platform as serious as others like Instagram and Facebook, the platform’s crazy numbers say you are missing out a lot!As known, and it is a fact, YouTube is the number one place people stream music from, much bigger than apple music, Spotify, tidal and the rest combined! And by a large margin!
Successful African Artiste (Olamide) YouTube Page
Successful African Artiste (Nana Fofie) YouTube Page
As you know, people including you and me are much more familiar with YouTube than a lot of music streaming services out there, so making your music available on this platform makes a lot of sense.And I know YouTube doesn’t pay nearly as much as the streaming platforms out there, it does compensate for that by the numbers. Let’s talk about some tips to take your YouTube game to the next level!Your video descriptions need to be filled with tags and links, and the great thing is that YouTube gives you a lot of room to do this, so feel free to promote your other social media platforms here.
Screenshot of Successful African Artiste YouTube Video Description
Another way to look more like a pro is to optimize your video thumbnails, some simple text overlays can make you stand out from the crowd significantly.
Screenshot of Successful African Artistes YouTube Video Thumbnails
Lastly, a very effective way of getting massive traction to your YouTube page is to do cover songs or mashups.Check it out, it’s a common thread between successful YouTube profiles.This is especially helpful if you are up-and-coming, it gives you a long term way of exposing your works to new audiences.
Nanafofie’s Video Views
And that wraps up this guide!Any more questions on social media for musicians?See we get it: musicians are very busy.As a result, you will need to squeeze out the most you possibly can of your schedule.By optimizing your profiles and always having new and fresh content in mind, managing your accounts becomes second nature.We will love to hear from you, though. What do you think is the biggest challenge of social media for musicians? Which platforms are your top priorities? Let us know in the comments below!